1 thought on “Direct look at the gold and gold jewelry market”
Luther
1. Overview of the world's supply and demand market in 2008 and 2009 Li Jian The as an important member of the platinum elements, the annual output of Gold Gold is similar to platinum and is extremely rare white precious metal. The main needs and applications of 的 的 are also in the automotive industry in the automotive industry, and the demand in jewelry has increased since 2003. At present, China is the largest demand country. Figure 1-1-7 The supply and demand of the World Gold in 2008 (Data Source: GFMS) The "Platinum Barrier Yearbook 2009" released by Gold Mining Service Co., Ltd. (GFMS) In 2008, the total gap in the supply of Gold was 19.9 tons, but if Russia's inventory and ET F fund investments were counted, the Gold Gold had an actual surplus of 8.0 tons. The demand for Gold is actually decreasing and decreased by 4.3 tons, which includes a significant decrease in car catalysts, especially in US automotive production declined significantly, although Europe has offset some of the growth of diesel vehicles. At the same time, the demand for jewelry of the gold jewelry has increased slightly. The most important thing is that the Chinese market has increased a small amount of sales, and the US market has increased. Although the gold jewelry is still in the initial stage of development. The total demand in 2009 decreased 11%compared with 2008, and the total gap in the gold supply was 2.2 tons. However, if Russia's inventory and ET F fund investment were counted, there was a surplus of 18.7 tons. 2. The advantages and trends of the development of 在 在 The use of 钯 钯 in the use of jewelry, in fact, it has appeared as early as the 1940s. During World War II, the use of platinum was stopped by the government as a strategic reserve. The well -known jewelry brand, such as Titani in the United States, once chose to make jewelry production. But after the war, Ji Jin was not widely used in the jewelry industry. The reason was because the price of platinum at that time was still within a relatively acceptable range. More importantly, the special physicality of the golden gold increased the difficulty of its production process. Even so, Ji Jin has always played the role of green leaves in jewelry production. Among Japan and early Chinese platinum jewelry, the ingredients or nostrils are commonly known as the noodles, so the application of the golden gold in the jewelry industry is available. Table 1-1-2 The supply and demand of the World Gold in 2009 (Data Source: GFMS) This is really widely used in jewelry that originated in China. At the end of 2003, when the price of platinum was high, China had operators in order to reduce the risk of capital costs, and thought of using another member of the Platinum to make jewelry -Ji Jin to make jewelry. The gold jewelry was also officially born in China. The gold jewelry in China ’s precious metal jewelry market is not very long in the market, but after more than 4 years of struggle, it has grown into an important member of the precious metal jewelry market. The status cannot be despised! This gold can develop into a new star in the precious metal jewelry market in such a short period of time? 2009 Mid -National Jewelry and Jade Shouchu Jiu Jiu First of all, let's take a look at the physical attributes of the golden gold. Rare, it belongs to the platinum elements, and its output is very close to platinum each year, which shows its extremely rare characteristics. In addition to rare, the ductility of the golden gold is strong, and the natural state is silver -white metal luster, will not fade, will not be sensitive to the skin, the density is lighter but the hardness is extremely high, and it is not easy to oxidize and loses luster in normal conditions. This gold has the characteristics of precious metal jewelry in physics. In physical, the golden gold has a significant characteristic that the density is light. In other words, a precious metal jewelry of the same weight is gold and platinum, and gold can be made greater and more three -dimensional. This feature is very suitable for the jewelry design in recent years, and It will not make people feel cumbersome. 2009 Mid -National Jewelry and Jade Shouchu Jiu Jiu Then let's discuss the properness of the price. When the price of precious metals reached a high level, the moderate price of Jinjin can better meet the requirements of the operator's expectations to reduce the pressure of capital investment. At the same time, consumers can buy novel, three -dimensional, strong, and cost -effective natural white precious metal jewelry at a more suitable price. is based on the above reasons. In addition to China, other countries have also seen more gold jewelry. In recent years, in addition to the traditional jewelry field, some internationally renowned clothing and clothing brands have also begun to discover the value of gold, using it as a cover or making material. What's more worth mentioning is that many brand -name watches have also begun to pay attention to the rare value of Gold, and began to use Gold to make precious watches that cost more than 100,000 to hundreds of thousands of dollars. In the United States, many chain jewelry shops have been used as jewelry materials in recent years, especially in setting jewelry, and because of the physical characteristics of gold, it has been adopted a lot. There is an interesting thing worthy of everyone's attention, that is, in terms of wedding rings, many products of gold diamonds have also been launched. We must pay more attention to that in August 2009, Britain announced that gold jewelry will become the fourth precious metal that needs to be marked with purity. This move further confirms the precious metal status of gold. After the announcement, the first voluntary inspection was implemented, and it will be enforced for mandatory execution from January 1, 2010. This shows the attention of the relevant quality inspection department. It is worth noting that after the voluntary inspection was launched in August, 27,427 inspections were already delivered in the third quarter, and they were all PD950. At the same time, it has also proved that the jewelry market of Jinshang jewelry has been valued by consumers and the industry in the British jewelry market. According to industry insiders, after the implementation of the gold jewelry purity marker in the UK, it will also affect the importance of the jewelry inspection department of other EU countries to attach importance to the gold. I believe that the compulsory purity mark will be implemented in the near future. The last thing to be mentioned is Japan. Japan has always been a big consumer in jewelry. Japanese consumers' soughtim about the sought after fashion jewelry is well -known. They have always been the supporter of white precious metal jewelry. However, the Japanese economy has deteriorated since the 1990s, which has caused jewelry jewelry consumption to decline, which has caused a strong two pole differentiation in the jewelry market. After more than ten years of evolution, there are almost only international and local jewelery brands that are almost international and specially localized as high -end jewelry consumption and local mass consumption. Essence This situation makes consumer choices narrower. Consumers are also tired of the current ordinary precious metal jewelry. They hope to see new precious metal varieties in the market. Jewelry operators will continue to find a new precious metal material. gold. Therefore, in the past two years, many jewelry production companies have successively carried out the research and development of gold jewelry. It is expected that in 2010, it will begin to see the gold jewelry in the jewelry market. The United Kingdom, the United States, Japan, and the long -term cultural history of the big nations of jewelry consumption, have successively launched gold jewelry, which shows that the golden jewelry market has been recognized and corresponding in the international precious metal jewelry market. 3. In the next few years, the Chinese gold jewelry market outlook has seen the situation and development trend of the international gold jewelry market. Now let's talk about the future prospects of the Chinese gold jewelry market. The jewelry consumer market in China is very huge. The consumption figures of jewelery have been rising since the reform and opening up. According to the data released by the China Jewelry and Jade Jewelry Industry Association, starting from 2002, jewelry consumption has been increasing at high speed. From 84 billion in 2002 to more than 200 billion forecasts predicted in 2009, it is very amazing! The 2008 financial crisis did not have much impact on jewelry consumption. With such a huge jewelry consumer market, that is to say, the market needs more different jewelry varieties, and the richer precious metals are used for consumers to choose. Therefore, in addition to traditional gold, platinum, K gold, and silver Will become an important member of white natural precious metals! The consumer purchase of jewelry is no longer limited to the two major reasons of a single traditional value preservation and wedding demand, which also increases the needs of catching up with fashion and matching clothing. At the same time, the understanding of precious metal jewelry has also matured with market information. Therefore, while choosing the style of jewelry, consumers will also choose precious metal materials used in jewelry. Consumers will be related to the types and prices of the purchased jewelry, and are related to the types of precious metals. In gold, platinum, K gold, and silver jewelry, the price of gold jewelry is under platinum and gold, which is close to K gold. However, because of the light density, Ji Jin can make more fashionable jewelry. of course, it is not necessary to say that the initial reason for the appearance of Ji Jin jewelry in China is that the operator wants to reduce the risk of investment costs. The price is of course the only consideration. This is why consumers buy. Even so, we still need to answer a question, that is, the price is the only factor for consumers to consider to buy jewelry? The answer is of course negative. As mentioned above, Chinese consumers' understanding of jewelry is becoming more and more mature, and it is rational to choose jewelry. Although Jin Jin does have the advantages of price and some physicality, to firmly stand firm in the precious metal jewelry market and accept consumers openly, it still needs to do a lot of education and promotion for a long time. At the same time, because the current gold has not been listed on the Shanghai Gold Exchange, this has also caused many consumers to have doubts about the status of precious metals in the gold, which directly or indirectly affects consumers' confidence in consumer consumption of gold jewelry. 2009 Mid -National Jewelry and Jade Shouchu Jiu Jiu Therefore, the International Non -profit promotion agency of the Palladium Association (PAI) set up an office in China in 2006. The purpose is to develop in China. The gold jewelry market, with the purpose of promoting the sales of gold jewelry, regulates the market with relevant government agencies and peers, and is committed to setting up gold jewelry as a fashionable and outstanding white precious metal jewelry. Since entering China, the association has actively communicated with relevant departments and is committed to promoting the listing transactions of the Golden Gold Exchange. 2009 Mid -National Jewelry and Jade Shou Jie Jewelry Since entering China in September 2006, the association has continuously provided production technical knowledge for the gold jewelry manufacturers, and in order to use more superb technology to create more distinctive 钯 钯 钯 钯Golden jewelry. At the same time, the support for sales facilities for retail terminals is also one of the work of the association. The recent rise in gold prices and consumers' pursuit of investment preservation, in the last two quarters of 2009, had a certain impact on white precious metals. But this is just short, because there will be calm thinking after the heat is held, and consumers will still make a choice when purchasing precious metal jewelry. is worth mentioning that brands with gold jewelry in the market have appeared. In the past 4 years, the gold jewelry has rarely sold in the market in the market. Generally, it is only sold in retail terminals in the name of Golden Jewelry. But this situation will soon change. With the importance of jewelry companies 'attention to Jinjin and consumers' pursuit of the brand, there will be a brand with the main sales of Gold. As far as the association understands, in addition to domestic jewelry companies are actively preparing, Japan also has jewelry companies to prepare to introduce Japanese brands into China and start sales in gold jewelry. The important news worthy of expectation is that Gold is expected to be listed on the Shanghai Gold Exchange in 2010, so that the gold can make consumers determine the status of their precious metals. The International Gold Association will continue to strengthen the work of the knowledge of consumer transmission of gold jewelry, and in terms of marketing, it will continue to deepen the image of gold jewelry, and make relatively support for companies in the industry to continuously update the production technology. So it is certain that the gold jewelry will definitely bloom in the Chinese precious metal jewelry market in China!
1. Overview of the world's supply and demand market in 2008 and 2009
Li Jian
The as an important member of the platinum elements, the annual output of Gold Gold is similar to platinum and is extremely rare white precious metal.
The main needs and applications of 的 的 are also in the automotive industry in the automotive industry, and the demand in jewelry has increased since 2003. At present, China is the largest demand country.
Figure 1-1-7 The supply and demand of the World Gold in 2008
(Data Source: GFMS)
The "Platinum Barrier Yearbook 2009" released by Gold Mining Service Co., Ltd. (GFMS) In 2008, the total gap in the supply of Gold was 19.9 tons, but if Russia's inventory and ET F fund investments were counted, the Gold Gold had an actual surplus of 8.0 tons. The demand for Gold is actually decreasing and decreased by 4.3 tons, which includes a significant decrease in car catalysts, especially in US automotive production declined significantly, although Europe has offset some of the growth of diesel vehicles. At the same time, the demand for jewelry of the gold jewelry has increased slightly. The most important thing is that the Chinese market has increased a small amount of sales, and the US market has increased. Although the gold jewelry is still in the initial stage of development. The total demand in 2009 decreased 11%compared with 2008, and the total gap in the gold supply was 2.2 tons. However, if Russia's inventory and ET F fund investment were counted, there was a surplus of 18.7 tons.
2. The advantages and trends of the development of 在 在
The use of 钯 钯 in the use of jewelry, in fact, it has appeared as early as the 1940s. During World War II, the use of platinum was stopped by the government as a strategic reserve. The well -known jewelry brand, such as Titani in the United States, once chose to make jewelry production. But after the war, Ji Jin was not widely used in the jewelry industry. The reason was because the price of platinum at that time was still within a relatively acceptable range. More importantly, the special physicality of the golden gold increased the difficulty of its production process. Even so, Ji Jin has always played the role of green leaves in jewelry production. Among Japan and early Chinese platinum jewelry, the ingredients or nostrils are commonly known as the noodles, so the application of the golden gold in the jewelry industry is available.
Table 1-1-2 The supply and demand of the World Gold in 2009
(Data Source: GFMS)
This is really widely used in jewelry that originated in China. At the end of 2003, when the price of platinum was high, China had operators in order to reduce the risk of capital costs, and thought of using another member of the Platinum to make jewelry -Ji Jin to make jewelry. The gold jewelry was also officially born in China.
The gold jewelry in China ’s precious metal jewelry market is not very long in the market, but after more than 4 years of struggle, it has grown into an important member of the precious metal jewelry market. The status cannot be despised!
This gold can develop into a new star in the precious metal jewelry market in such a short period of time?
2009 Mid -National Jewelry and Jade Shouchu Jiu Jiu
First of all, let's take a look at the physical attributes of the golden gold. Rare, it belongs to the platinum elements, and its output is very close to platinum each year, which shows its extremely rare characteristics. In addition to rare, the ductility of the golden gold is strong, and the natural state is silver -white metal luster, will not fade, will not be sensitive to the skin, the density is lighter but the hardness is extremely high, and it is not easy to oxidize and loses luster in normal conditions.
This gold has the characteristics of precious metal jewelry in physics. In physical, the golden gold has a significant characteristic that the density is light. In other words, a precious metal jewelry of the same weight is gold and platinum, and gold can be made greater and more three -dimensional. This feature is very suitable for the jewelry design in recent years, and It will not make people feel cumbersome.
2009 Mid -National Jewelry and Jade Shouchu Jiu Jiu
Then let's discuss the properness of the price. When the price of precious metals reached a high level, the moderate price of Jinjin can better meet the requirements of the operator's expectations to reduce the pressure of capital investment. At the same time, consumers can buy novel, three -dimensional, strong, and cost -effective natural white precious metal jewelry at a more suitable price.
is based on the above reasons. In addition to China, other countries have also seen more gold jewelry. In recent years, in addition to the traditional jewelry field, some internationally renowned clothing and clothing brands have also begun to discover the value of gold, using it as a cover or making material. What's more worth mentioning is that many brand -name watches have also begun to pay attention to the rare value of Gold, and began to use Gold to make precious watches that cost more than 100,000 to hundreds of thousands of dollars.
In the United States, many chain jewelry shops have been used as jewelry materials in recent years, especially in setting jewelry, and because of the physical characteristics of gold, it has been adopted a lot. There is an interesting thing worthy of everyone's attention, that is, in terms of wedding rings, many products of gold diamonds have also been launched.
We must pay more attention to that in August 2009, Britain announced that gold jewelry will become the fourth precious metal that needs to be marked with purity. This move further confirms the precious metal status of gold. After the announcement, the first voluntary inspection was implemented, and it will be enforced for mandatory execution from January 1, 2010. This shows the attention of the relevant quality inspection department. It is worth noting that after the voluntary inspection was launched in August, 27,427 inspections were already delivered in the third quarter, and they were all PD950. At the same time, it has also proved that the jewelry market of Jinshang jewelry has been valued by consumers and the industry in the British jewelry market. According to industry insiders, after the implementation of the gold jewelry purity marker in the UK, it will also affect the importance of the jewelry inspection department of other EU countries to attach importance to the gold. I believe that the compulsory purity mark will be implemented in the near future.
The last thing to be mentioned is Japan. Japan has always been a big consumer in jewelry. Japanese consumers' soughtim about the sought after fashion jewelry is well -known. They have always been the supporter of white precious metal jewelry. However, the Japanese economy has deteriorated since the 1990s, which has caused jewelry jewelry consumption to decline, which has caused a strong two pole differentiation in the jewelry market. After more than ten years of evolution, there are almost only international and local jewelery brands that are almost international and specially localized as high -end jewelry consumption and local mass consumption. Essence This situation makes consumer choices narrower. Consumers are also tired of the current ordinary precious metal jewelry. They hope to see new precious metal varieties in the market. Jewelry operators will continue to find a new precious metal material. gold. Therefore, in the past two years, many jewelry production companies have successively carried out the research and development of gold jewelry. It is expected that in 2010, it will begin to see the gold jewelry in the jewelry market.
The United Kingdom, the United States, Japan, and the long -term cultural history of the big nations of jewelry consumption, have successively launched gold jewelry, which shows that the golden jewelry market has been recognized and corresponding in the international precious metal jewelry market.
3. In the next few years, the Chinese gold jewelry market outlook
has seen the situation and development trend of the international gold jewelry market. Now let's talk about the future prospects of the Chinese gold jewelry market.
The jewelry consumer market in China is very huge. The consumption figures of jewelery have been rising since the reform and opening up. According to the data released by the China Jewelry and Jade Jewelry Industry Association, starting from 2002, jewelry consumption has been increasing at high speed. From 84 billion in 2002 to more than 200 billion forecasts predicted in 2009, it is very amazing! The 2008 financial crisis did not have much impact on jewelry consumption. With such a huge jewelry consumer market, that is to say, the market needs more different jewelry varieties, and the richer precious metals are used for consumers to choose. Therefore, in addition to traditional gold, platinum, K gold, and silver Will become an important member of white natural precious metals!
The consumer purchase of jewelry is no longer limited to the two major reasons of a single traditional value preservation and wedding demand, which also increases the needs of catching up with fashion and matching clothing. At the same time, the understanding of precious metal jewelry has also matured with market information. Therefore, while choosing the style of jewelry, consumers will also choose precious metal materials used in jewelry. Consumers will be related to the types and prices of the purchased jewelry, and are related to the types of precious metals. In gold, platinum, K gold, and silver jewelry, the price of gold jewelry is under platinum and gold, which is close to K gold. However, because of the light density, Ji Jin can make more fashionable jewelry.
of course, it is not necessary to say that the initial reason for the appearance of Ji Jin jewelry in China is that the operator wants to reduce the risk of investment costs. The price is of course the only consideration. This is why consumers buy. Even so, we still need to answer a question, that is, the price is the only factor for consumers to consider to buy jewelry? The answer is of course negative. As mentioned above, Chinese consumers' understanding of jewelry is becoming more and more mature, and it is rational to choose jewelry. Although Jin Jin does have the advantages of price and some physicality, to firmly stand firm in the precious metal jewelry market and accept consumers openly, it still needs to do a lot of education and promotion for a long time. At the same time, because the current gold has not been listed on the Shanghai Gold Exchange, this has also caused many consumers to have doubts about the status of precious metals in the gold, which directly or indirectly affects consumers' confidence in consumer consumption of gold jewelry.
2009 Mid -National Jewelry and Jade Shouchu Jiu Jiu
Therefore, the International Non -profit promotion agency of the Palladium Association (PAI) set up an office in China in 2006. The purpose is to develop in China. The gold jewelry market, with the purpose of promoting the sales of gold jewelry, regulates the market with relevant government agencies and peers, and is committed to setting up gold jewelry as a fashionable and outstanding white precious metal jewelry. Since entering China, the association has actively communicated with relevant departments and is committed to promoting the listing transactions of the Golden Gold Exchange.
2009 Mid -National Jewelry and Jade Shou Jie Jewelry
Since entering China in September 2006, the association has continuously provided production technical knowledge for the gold jewelry manufacturers, and in order to use more superb technology to create more distinctive 钯 钯 钯 钯Golden jewelry. At the same time, the support for sales facilities for retail terminals is also one of the work of the association.
The recent rise in gold prices and consumers' pursuit of investment preservation, in the last two quarters of 2009, had a certain impact on white precious metals. But this is just short, because there will be calm thinking after the heat is held, and consumers will still make a choice when purchasing precious metal jewelry.
is worth mentioning that brands with gold jewelry in the market have appeared. In the past 4 years, the gold jewelry has rarely sold in the market in the market. Generally, it is only sold in retail terminals in the name of Golden Jewelry. But this situation will soon change. With the importance of jewelry companies 'attention to Jinjin and consumers' pursuit of the brand, there will be a brand with the main sales of Gold. As far as the association understands, in addition to domestic jewelry companies are actively preparing, Japan also has jewelry companies to prepare to introduce Japanese brands into China and start sales in gold jewelry.
The important news worthy of expectation is that Gold is expected to be listed on the Shanghai Gold Exchange in 2010, so that the gold can make consumers determine the status of their precious metals.
The International Gold Association will continue to strengthen the work of the knowledge of consumer transmission of gold jewelry, and in terms of marketing, it will continue to deepen the image of gold jewelry, and make relatively support for companies in the industry to continuously update the production technology. So it is certain that the gold jewelry will definitely bloom in the Chinese precious metal jewelry market in China!