The most troublesome things to open a store: one is how to choose the store address; the other is to choose the address of the intention, and worry about whether you can see the business in this area in accordance with the business in this area how. Because of the opening of the store, the location is a very important factor. Putting a sentence of Li Jiacheng, the location, the location, and the location. According to many customers' experience in opening stores, we have summarized a simple low -cost trick to easily get the problem of site selection:
First: confirm that the store is going to open, then take the bus in this city first Run three times along the city. Choose different time periods (Monday afternoon, Wednesday afternoon, Saturday afternoon), which is called macro -control.理由：1、你要先更熟悉你所选的目标城市的地理人文，可能你在该城市生活了20多年甚至更长，但是这还不够，因为你之前是以出世的心态在城市生活，和The mentality of entering the WTO (opening shop) is completely different, and the understanding and values are completely different; 2 or three times run down, where is the popularity, where the depression, and where the new development area is, you can know at a glance. Maybe you can find it in three laps. Many places where you feel remote before are now turbulent; before you think that commercial land, it may be under demolition now! This is the true face of Lushan, and it is only in this mountain; 3. Why is it recommended to take a bus instead of using other means of transportation? It is because the first bus is the most civilian tool that makes you understand deeply that if you do n’t work hard to make money, you have to take the bus forever.
: Bus generally travels through the main prosperous area or main streets of the city, and will never miss it, which will give you a knowledge of all main streets. If you are a taxi or sitting by yourself, you may go straight to your destination, and you will inevitably hang out.
It: The bus driving is slow, you can observe slowly, and get off at the right place. If you drive yourself, you will inevitably take the flowers. 1. Why do you choose different time periods and in the afternoon? Because general retail stores usually start business at noon. If you go out in the morning in the morning, you will inevitably see the deserted scene (except for breakfast shop). This is why the afternoon is selected. 2. Select three time points because of retail, weekends and holidays are very important days. Choosing samples on Saturday can let you see the popularity of the weekend. Monday is the popularity of a relatively poor time period. Wednesday is a normal day. 3. Run down in three times and run three times to make the data more accurate. Take the average number, then the general store address will be counted. 4. Remember to bring a pen and notebook when you run and record it at any time. With a digital camera, you can take some photos to go back for reference.
The macro -control is completed here. There are roughly selected regions. Next, we started to move micro -action.
The microscopic requirement requires more detailed implementation and records in order to obtain more accurate goals.
must -have items: pen and notebook/camera; bicycle/or walking. There is a bottle of drink and a sun hat. Methods: Selected one by one in the target area in the previous macro regulation. Wandering next to the target store address you obtained through the introduction/intermediary, record the following questions:
1, first go to the square next to the street to record which schools/units/companies/office buildings/communities are next to the street. Intersection
2, which stores are the streets, and what are they sold?
3, the positioning is high -end? Mid -range? Low -grade?
4, what age is the people passing through this street?
5, men or women?
6, is there any locals or more foreign tourists?
7, are they wearing a high and low one?
8, do they walk quickly or will they stay slowly on the street?
The plan 2
The success of a career is often inseparable from the time, geographical, people and peace. Once you decide to open a store, you must conduct a comprehensive inspection of the selected location to understand the density, popularity, and so on in the area. The location of the store is very particular. Generally, the following 10 details should be mastered. 1. Convenient transportation. Near the main stations, or street shops within a distance of no more than 20 minutes of walking. Which side is more conducive to operation, you need to observe the flow of pedestrians on both sides of the road, and it is better to use more pedestrians. 2. Close to the place where people gather. For example, near entertainment venues such as theater, cinema, parks, or near large factories and agencies, this can attract pedestrians on the one hand. On the other hand, it is easy to make customers remember the location of the shop. Easy to guide people. 3. Select places where the population increases faster. The development of enterprises, residential areas, and municipalities will bring more customers to stores and make it more potential for development. 4. Select one side of less horizontal streets or obstacles. Many times, in order to cross the road, pedestrians concentrated their energy to avoid vehicles or other pedestrians, and ignored the shops on the side. 5. Select the location of a certain type of market. In long -term operations, a certain street and a certain market will spontaneously form a "centralized market" that sells certain types of products. It turns out that for those shops that operate durable products, if they can be concentrated in a certain area or block, they can even attract more attractive attractiveness. customer. Because when people think of buying a certain product, they will naturally think of this place. 6. Select the address according to the content of the business. There are different types of goods sold in the store, and their requirements for the store are also different. Some stores require a large area of people, such as clothing stores and small supermarkets, but not all stores are suitable for people in the mountains, such as health care products stores and elderly service centers. It is suitable to open in remote and quiet The place. 7. We must have the consciousness of "Sugar". That is, the store is rolled around the famous chain or brand store, and can even be opened next to it. With supermarkets, commercial buildings, restaurants, 24 -hour pharmacies, coffee shops, tea art halls, bars, schools, banks, post offices, laundry stores, printed shops, community service centers, community cultural and sports centers, we have strong brand stores and public The place is adjacent. For example, if you want to eat it, then you roll out the shop around the "McDonald's" and "KFC". Because these well -known foreign fast food have done a lot of detailed market surveys before choosing the site. Opening next to them can not only save the time and energy of the venue, but also use their brand effects to "pick up" some customers. 8. Located on the streets of commercial center. It is best to sit north to the south of the street to the streets; it is best to sit north and south to the east of the west, and it is located at the northwest corner of the crossroads as possible. In addition, the Sanxu intersection is a good place; it is not advisable to open a shop on the slope; the height of the road and the storefront cannot be too disparate. 9. Select a store with advertising space. Some stores do not have an independent facade, and the independent advertising space is naturally lost in front of the store, which also makes you lose the space for "play" in front of the store. 10. Select the location from cold to heat. Instead of choosing a store that is currently optimistic about by merchants, it is better to choose the streets or urban areas that are not favored by cold and heat in the future.
I have done a year of store management, so for the location of the store, there is still some experience. Since we must open the store to make money, the sales of the sales are mainly determined by the customer unit price and the number of customers. In addition, you need to consider cost issues, that is, how much you can make a profit from the cost of removing the cost. First of all, consider whether the people in this place can consume your products, that is, the target group is right, the second is the daily passenger flow of this place. It mainly considers the following aspects in the process of finding a store. 1: Choose the most eye -catching location of the commercial center Generally speaking, the traffic in the business center is the largest, and it is also the most conspicuous at the import, or there are 2 passenger flows in the corner. Wherever others don't know you have this shop in this place.
2: Whether the shop itself is suitable for Sometimes the store itself is very good, but because of different stores, there will be requirements, such as whether the supporting facilities are complete, or the height of the floor, and the door head. The size is a question we need to consider. And what is the surrounding plan in the future. 3: Convenient and resident Is whether there are stations around or import and export. This determines whether others are willing to come to you, or some are surrounded by construction. long time. Only when the surrounding traffic facilities are perfect, or the scenery is good, or it is necessary to stay here for a long time to attract many people. Anyway, you need to consider a lot of problems, such as contract issues, financial computing, etc., do not blindly decide.
The location of the store and the analysis of the business district must first know the structure of the surrounding people and analyze it, such as the population, the level of income, the age stage, the occupation, the marriage situation, the civil house and the house price, the surrounding catering format, the surrounding shopping format, the surrounding medical care Related formats, surrounding education and training related formats, peripheral pet -related formats, surrounding scenic spots, surrounding traffic -related formats, surrounding companies distributed formats, peripheral business accommodation formats, peripheral living service formats, surrounding sports and leisure formats, peripheral government agencies, peripheral public public public formats, peripheral public public public formats, peripheral public public publicity Facilities formats, these factors are what you need to consider. It now big data technology classic algorithm can generate map -based visual data reports based on the industry and location you choose, which can effectively reduce the risk of your store selection.
How to choose the location? Who will make money in these two places
n00:00 / 00: 5770% shortcut keys to describe space: Play / suspend ESC: exit full screen ↑: increase volume 10% ↓: reduced volume decrease by 10% →: single fast forward 5 seconds ←: single fast retreat 5 seconds Press hold up and hold it up. Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
Factors that need to be considered: a. Selection location and traffic overview: 1 location; 2 traffic conditions: road width, vehicle traffic conditions, bus stop signs, subway; 3 address attributes: commercial district, business district, Half -business and half -residential areas, residential areas. b. Business district analysis: 1 neighboring situation; 2 surrounding environment: flow of people, residents, parking, night show (bar, movie theater, nightclub, chess and card room) The supply distance of raw materials.
c Store structure: 1 indoor: layer height, plane shape, deeper, wide, high, fire, smoke, sewage: 2 outdoor r High, the age of the building, the open space in front of the door, parking. d. Leasing condition: 1 previously engaged in the industry's 2 rent; 3 transfer fees; 4 rent -free period; 5 rents increasing; 6 landlords e business district Food distribution overview and competitors analysis: 1 Competition store; 2 Other stores Details that need attention: stairs width, electricity capacity, natural gas capacity, advertising level, whether there will be demolition in the future Perhaps it may be possible , It is best to have no isolation band in the middle of the road; the house must be suitable for catering to meet the conditions of smoking, water discharge, water discharge, etc.
Option 1
The most troublesome things to open a store: one is how to choose the store address; the other is to choose the address of the intention, and worry about whether you can see the business in this area in accordance with the business in this area how. Because of the opening of the store, the location is a very important factor. Putting a sentence of Li Jiacheng, the location, the location, and the location. According to many customers' experience in opening stores, we have summarized a simple low -cost trick to easily get the problem of site selection:
First: confirm that the store is going to open, then take the bus in this city first Run three times along the city. Choose different time periods (Monday afternoon, Wednesday afternoon, Saturday afternoon), which is called macro -control.理由：1、你要先更熟悉你所选的目标城市的地理人文，可能你在该城市生活了20多年甚至更长，但是这还不够，因为你之前是以出世的心态在城市生活，和The mentality of entering the WTO (opening shop) is completely different, and the understanding and values are completely different; 2 or three times run down, where is the popularity, where the depression, and where the new development area is, you can know at a glance. Maybe you can find it in three laps. Many places where you feel remote before are now turbulent; before you think that commercial land, it may be under demolition now! This is the true face of Lushan, and it is only in this mountain; 3. Why is it recommended to take a bus instead of using other means of transportation? It is because the first bus is the most civilian tool that makes you understand deeply that if you do n’t work hard to make money, you have to take the bus forever.
: Bus generally travels through the main prosperous area or main streets of the city, and will never miss it, which will give you a knowledge of all main streets. If you are a taxi or sitting by yourself, you may go straight to your destination, and you will inevitably hang out.
It: The bus driving is slow, you can observe slowly, and get off at the right place. If you drive yourself, you will inevitably take the flowers. 1. Why do you choose different time periods and in the afternoon? Because general retail stores usually start business at noon. If you go out in the morning in the morning, you will inevitably see the deserted scene (except for breakfast shop). This is why the afternoon is selected. 2. Select three time points because of retail, weekends and holidays are very important days. Choosing samples on Saturday can let you see the popularity of the weekend. Monday is the popularity of a relatively poor time period. Wednesday is a normal day. 3. Run down in three times and run three times to make the data more accurate. Take the average number, then the general store address will be counted. 4. Remember to bring a pen and notebook when you run and record it at any time. With a digital camera, you can take some photos to go back for reference.
The macro -control is completed here. There are roughly selected regions. Next, we started to move micro -action.
The microscopic requirement requires more detailed implementation and records in order to obtain more accurate goals.
must -have items: pen and notebook/camera; bicycle/or walking. There is a bottle of drink and a sun hat. Methods: Selected one by one in the target area in the previous macro regulation. Wandering next to the target store address you obtained through the introduction/intermediary, record the following questions:
1, first go to the square next to the street to record which schools/units/companies/office buildings/communities are next to the street. Intersection
2, which stores are the streets, and what are they sold?
3, the positioning is high -end? Mid -range? Low -grade?
4, what age is the people passing through this street?
5, men or women?
6, is there any locals or more foreign tourists?
7, are they wearing a high and low one?
8, do they walk quickly or will they stay slowly on the street?
The plan 2
The success of a career is often inseparable from the time, geographical, people and peace. Once you decide to open a store, you must conduct a comprehensive inspection of the selected location to understand the density, popularity, and so on in the area. The location of the store is very particular. Generally, the following 10 details should be mastered.
1. Convenient transportation. Near the main stations, or street shops within a distance of no more than 20 minutes of walking. Which side is more conducive to operation, you need to observe the flow of pedestrians on both sides of the road, and it is better to use more pedestrians.
2. Close to the place where people gather. For example, near entertainment venues such as theater, cinema, parks, or near large factories and agencies, this can attract pedestrians on the one hand. On the other hand, it is easy to make customers remember the location of the shop. Easy to guide people.
3. Select places where the population increases faster. The development of enterprises, residential areas, and municipalities will bring more customers to stores and make it more potential for development.
4. Select one side of less horizontal streets or obstacles. Many times, in order to cross the road, pedestrians concentrated their energy to avoid vehicles or other pedestrians, and ignored the shops on the side.
5. Select the location of a certain type of market. In long -term operations, a certain street and a certain market will spontaneously form a "centralized market" that sells certain types of products. It turns out that for those shops that operate durable products, if they can be concentrated in a certain area or block, they can even attract more attractive attractiveness. customer. Because when people think of buying a certain product, they will naturally think of this place.
6. Select the address according to the content of the business. There are different types of goods sold in the store, and their requirements for the store are also different. Some stores require a large area of people, such as clothing stores and small supermarkets, but not all stores are suitable for people in the mountains, such as health care products stores and elderly service centers. It is suitable to open in remote and quiet The place.
7. We must have the consciousness of "Sugar". That is, the store is rolled around the famous chain or brand store, and can even be opened next to it. With supermarkets, commercial buildings, restaurants, 24 -hour pharmacies, coffee shops, tea art halls, bars, schools, banks, post offices, laundry stores, printed shops, community service centers, community cultural and sports centers, we have strong brand stores and public The place is adjacent. For example, if you want to eat it, then you roll out the shop around the "McDonald's" and "KFC". Because these well -known foreign fast food have done a lot of detailed market surveys before choosing the site. Opening next to them can not only save the time and energy of the venue, but also use their brand effects to "pick up" some customers.
8. Located on the streets of commercial center. It is best to sit north to the south of the street to the streets; it is best to sit north and south to the east of the west, and it is located at the northwest corner of the crossroads as possible. In addition, the Sanxu intersection is a good place; it is not advisable to open a shop on the slope; the height of the road and the storefront cannot be too disparate.
9. Select a store with advertising space. Some stores do not have an independent facade, and the independent advertising space is naturally lost in front of the store, which also makes you lose the space for "play" in front of the store.
10. Select the location from cold to heat. Instead of choosing a store that is currently optimistic about by merchants, it is better to choose the streets or urban areas that are not favored by cold and heat in the future.
Ad addition: consider safety issues. Safety first! Intersection Intersection Intersection Intersection Intersection Intersection
I have done a year of store management, so for the location of the store, there is still some experience. Since we must open the store to make money, the sales of the sales are mainly determined by the customer unit price and the number of customers. In addition, you need to consider cost issues, that is, how much you can make a profit from the cost of removing the cost.
First of all, consider whether the people in this place can consume your products, that is, the target group is right, the second is the daily passenger flow of this place.
It mainly considers the following aspects in the process of finding a store.
1: Choose the most eye -catching location of the commercial center
Generally speaking, the traffic in the business center is the largest, and it is also the most conspicuous at the import, or there are 2 passenger flows in the corner. Wherever others don't know you have this shop in this place.
2: Whether the shop itself is suitable for
Sometimes the store itself is very good, but because of different stores, there will be requirements, such as whether the supporting facilities are complete, or the height of the floor, and the door head. The size is a question we need to consider. And what is the surrounding plan in the future.
3: Convenient and resident
Is whether there are stations around or import and export. This determines whether others are willing to come to you, or some are surrounded by construction. long time. Only when the surrounding traffic facilities are perfect, or the scenery is good, or it is necessary to stay here for a long time to attract many people.
Anyway, you need to consider a lot of problems, such as contract issues, financial computing, etc., do not blindly decide.
The location of the store and the analysis of the business district must first know the structure of the surrounding people and analyze it, such as the population, the level of income, the age stage, the occupation, the marriage situation, the civil house and the house price, the surrounding catering format, the surrounding shopping format, the surrounding medical care Related formats, surrounding education and training related formats, peripheral pet -related formats, surrounding scenic spots, surrounding traffic -related formats, surrounding companies distributed formats, peripheral business accommodation formats, peripheral living service formats, surrounding sports and leisure formats, peripheral government agencies, peripheral public public public formats, peripheral public public public formats, peripheral public public publicity Facilities formats, these factors are what you need to consider.
It now big data technology classic algorithm can generate map -based visual data reports based on the industry and location you choose, which can effectively reduce the risk of your store selection.
How to choose the location? Who will make money in these two places
n00:00 / 00: 5770% shortcut keys to describe space: Play / suspend ESC: exit full screen ↑: increase volume 10% ↓: reduced volume decrease by 10% →: single fast forward 5 seconds ←: single fast retreat 5 seconds Press hold up and hold it up. Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
Factors that need to be considered:
a. Selection location and traffic overview: 1 location; 2 traffic conditions: road width, vehicle traffic conditions, bus stop signs, subway; 3
address attributes: commercial district, business district, Half -business and half -residential areas, residential areas.
b. Business district analysis: 1 neighboring situation; 2 surrounding environment: flow of people, residents, parking, night show (bar, movie theater,
nightclub, chess and card room) The supply distance of raw materials.
c Store structure: 1 indoor: layer height, plane shape, deeper, wide, high, fire, smoke, sewage: 2 outdoor
r High, the age of the building, the open space in front of the door, parking.
d. Leasing condition: 1 previously engaged in the industry's 2 rent; 3 transfer fees; 4 rent -free period; 5 rents increasing; 6 landlords
e business district Food distribution overview and competitors analysis: 1 Competition store; 2 Other stores
Details that need attention: stairs width, electricity capacity, natural gas capacity, advertising level, whether there will be demolition in the future
Perhaps it may be possible , It is best to have no isolation band in the middle of the road; the house must be suitable for catering to meet the conditions of smoking, water discharge, water discharge, etc.