Sichuan Vocational College of Cultural Industry Vocational College

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  1. The school's existing cultural business schools, the school of film and television, the School of Cultural Communication, the Intangible Cultural Heritage College, the School of Digital, the School of Culture, the Academy of Animation, the Cultural Tourism College, the basic teaching department, and the continuing education college, 50 admissions majors are mainly enrolled (Including direction). There are hosting and broadcasting, TV show production, director (direction of radio and television director, film and television director direction), animation design and production, animation design and
    Repair, cultural relics appraisal and restoration (art investment direction), jewelry process and identification, advertising design and production (advertising participating exhibition design direction, graphic art design direction), packaging technology and design, clothing design, dance performance, dance performance (Dance direction of dance), multimedia design and production, multimedia design and production (web art design and production), music performance, environmental art design, photography and camera technology (commercial photography direction), product modeling design, product modeling design (character image design design (character image design design ), Radio and television technology (direction of radio and television networks, digital television directions), cultural market management and management, cultural business management (cultural industry management direction), publishing and distribution, marketing and planning (cultural media direction, auction and pawn direction direction ), Chinese (Internet editing direction), business brokerage and agency (direction of cultural agent), tourism management, foreign -related tourism, hotel management, news editing and production (radio and television news direction, online news and new media direction) Dance performances, printing graphic information processing, accounting and auditing, online public opinion analysis, exhibition planning and management, sports and leisure services and management, social management and services. ● Cultural market operations and management
    This, this major is supported by the central government's special funding, and has been included in the national "higher vocational school improvement professional service industry development capacity" project in Sichuan Province.
    The key projects of the central government's "supporting higher vocational schools to enhance professional service capabilities"; in 2012, it became the first batch of specialty and key majors in our school; in 2013, our school was approved as a "provincial -level demonstration higher occupation The college construction plan "key cultivation colleges," cultural market operation and management majors and professional group construction "were included in the cultivation demonstration construction sub -project; in 2014, the major successfully passed the application for the application of key professional construction.
    ◇ Cultivation goals and employment direction: Guided by the country's requirements for higher vocational education, focusing on the needs of cultural and creative industries for higher vocational talents, and enterprise institutions and cultural industry industries that are promoted and planned for cultural activities, Cultural creative products production, processing and operating enterprises; performance, media, exhibitions, design, etc. provide cultural and creative services, cultivate cultural industry policies, meet the needs of the first line of cultural enterprises production, construction, management, and service. The basic theory and knowledge, basic skills and methods of market operation and management, familiar with the actual operation skills such as the propaganda, planning, marketing, and management of cultural industries, the production process and marketing methods of various cultural products (projects), and familiarize it The profit points and operation models of products (projects) are familiar with the operation and management law of cultural media and cultural enterprises, and have strong practical operation capabilities, market analysis capabilities, professional judgment capabilities, and knowledge migration capabilities.
    The students of this major can engage in the planning and publicity of cultural activities in various cultural enterprises and institutions after graduation; marketing and promotion of cultural products; planning, publicity, organization, and organization, organization, organization, and organization of performances, media, and exhibitions Management; business and management of cultural markets. It can also be engaged in related work in the comprehensive management of government publicity systems, cultural management departments and cultural industries. It can also be transported to radio stations, television stations, media production companies, advertising companies, tourism companies, publishing houses, online companies, communications companies, and other cultural media enterprises and institutions to engage in planning, marketing, management and other work.
    ◇ Professional courses and main practical links are: this major opens cultural industrial foundation, cultural economics, corporate management practice, Chinese traditional culture, practical economic law, consumer behavior and psychological analysis, new media theory, cultural marketing, cultural marketing Practice, cultural market promotional practice, cultural market research and forecasting, cultural product network marketing practice, website planning and design practice, cultural industry creativity and planning, customer management practice, creative writing foundation and training and other professional courses; open corporate management marketing sandbox practices Training, market research training, online marketing planning training, ERP customer management sand table training, cultural industry project planning management training and other practical courses.
    ● Publishing and distribution
    ◇ Cultivation target and employment direction: The training of this major can adapt to the development of publishing and distribution industry, meet the needs of the first line of production, construction, management, and service. Editing, printing, distribution knowledge and related laws and regulations of electronic publications, network publications, and related laws and regulations, have theoretical knowledge and practical ability of book planning, publication marketing, and publication of new technology. Publishing, typography design and other businesses to adapt to high -end skill talents required by the corresponding positions in the modern publishing industry.
    It graduation can be engaged in books, newspapers, electronic publications, online publications, editing, printing, and distribution of online publications; you can also engage in the development, marketing, and distribution of the publication market.
    ◇ Professional courses and main practical links include: publishing theory and practice, manuscript editing and school pair, cultural policy and regulations, book decoration and layout design, graphic design and production, typesetting software application, digital publishing, book marketing science Wait. (Skill examination: Publishing professional vocational qualification certificate)
    ● Broadcasting and television technology (digital TV direction)
    ◇ Cultivation goals and employment direction: This major is the first one opened in Sichuan universities in 1985 to be opened as a university in Sichuan Province. Radio and television business training high -end skill talents, has a long history of running a school. Mainly, it is a high -level application and skill of the broadcasting control center of the radio station and the TV station, the medium -wave transmitting table, the radio and television equipment manufacturing enterprise, and the radio and television network transmission unit. Specialized talent.
    ◇ Professional courses and main practical links are: circuit analysis foundation, simulation electronic circuit and digital circuit, electronic skills training, digital communication principles, television principles and receiving technology, single -chip machine principles and applications, cable TV network technology, broadcasting, broadcasting Satellite receiving technology, medium wave launch technology, digital television practical technology, etc. (Skills Research: Broadcasting and Television Liner)
    ● News editing and production
    The only in Sichuan Provincial College of Sichuan Province selected as "Sichuan Province Excellent News Communication Talent Education Training Program" project construction major
    Sichuan Sichuan Provincial higher vocational colleges key construction professional project construction units
    ◇ Cultivation goals and employment direction: Guided by the country's requirements for higher vocational education education, and closely focusing on the needs of the whole media news communication industry. Mainly facing grass -roots journalist units, training in the television station, radio, newspapers, network media, and institutions and enterprises and institutions to work in news interviews, writing, shooting, editing, review and other positions; Public institutions and other high -skilled talents who are working on publicity reports, creative planning, advertising copywriting, brand communication, media public relations marketing, online public opinion monitoring and other positions.
    ◇ Professional courses and main practical links include: Introduction to News, Introduction to Network Communication, News Interviews and Writing, News Planning, News Review, Editing and Types, News Photography, Film and Television Editing, Network Information Editing, Editing, Edit, New media news report training, advertising practice, new media marketing, introduction to online public opinion, research on Chinese and foreign news works, modern Chinese, etc. (Skills testing: news editors qualification certificate, network editing certificate, photography camera division certificate, advertising artist certificate, online public opinion analyst qualification certificate, etc.)
    ● TV program production
    ◇ training goals and targets and targets and targets and targets Employment direction: Cultivate the system to master the professional knowledge and operating skills of TV program production, have a certain practical ability, and can engage in the skills, application, and composite talents that can engage in related work such as TV show editing and production.
    It graduation can be engaged in film and television program editing, post -editing, program packaging, film and television special effects production in various types of film and television communication institutions, program production companies, and cultural industry -related industries. (This major has signed a common training agreement with a number of provinces, cities, and county television stations, several film and television production centers in Chengdu, and propaganda cultural centers to receive student training and employment.)
    ◇ Professional courses and main practice links有:电视摄像技术、影视画面编辑、视听语言、影视特效制作、影视节目包装、三维动画、Phtoshop、Coreldraw、电视节目策划、电视新闻节目制作、电视专题制作、影视编剧、纪录片创作、DV短片及Film and television short film creation. In combination with market demand, students pay attention to practical training in TV camera technology, TV program editing, post -production, special effects processing, program packaging, etc. (Skills research: cameraler, editor)
    ● Host and broadcast
    ◇ Cultivation goals and employment direction: In 1995, our school opened the host and broadcasting major in the province. Graduates have now been active in various provinces, cities, county -level television stations, and radio stations.本专业主要为各级广播电台、电视台,各类影视、通讯、网络、婚庆、广告等传媒制作公司,以及其它宣传、新闻、文化传媒单位培养从事新闻播音、节目主持、礼仪主持、节目编导、 High -quality skill -type talents for program planning, news interviews, appearance reporters, text editing and other work.
    ◇ Professional courses and main practice links include: Introduction to Broadcasting, Broadcasting and Mandarin Voice, Broadcast Creation Basics, Broadcasting and Host, TV Broadcasting and Host , Broadcasting vocal training, Mandarin voice training, Mandarin level test training, TV makeup, news interview writing, TV program planning, etc. Provide students with broadcasting and hosting professional -level equipment and venues in the campus, build a recording studio and TV studio, and carry out rich and diverse hosting acting activities at the same time, provide a large number of broadcasting and hosting opportunities; Radio, wedding companies, and media production companies have built long -term friendly cooperation units to provide student training and employment opportunities. (Skill examination: Mandarin level certificate, broadcaster host qualification certificate)
    ● Environmental art design (architecture and decoration direction)
    ◇ Cultivation goals and employment direction: This major can engage in architectural decoration projects Design, construction decoration engineering construction, organization and management, and generally budget, and have high -quality technology applied talents with applications and development capabilities.
    The after graduation, it is mainly employed in enterprise institutions such as architectural design companies, interior design companies, engineering construction companies, design institutes, design education and training institutions, real estate companies, and other enterprises and institutions. Customer communication, design follow -up, design after -sales service, post -design file processing and performance design work; the specific performance and later landscaping of the entire design plan. rn◇专业课程与主要实践环节有:实用案例解析、风景建筑写生、效果图表现技法、住宅空间设计、材料构造与施工图设计、方案快速表现、展示空间设计、公共建筑设计技术、 Architectural transformation and update, Photoshop, 3DMAX Vary, AutoCad, Sketchup.
    ● Cultural relics appraisal and repair (art investment direction)
    ◇ Cultivation goals and employment direction: combine the traditional theory of handicrafts and practice, cultivate basic theoretical literacy with cultural relics appraisal, history, etc., master China Cultural relics identification and restoration status, creative art design and development trends, understanding the development of international art creative development, not only have cultural relics identification, protection and repair skills, but also the cultural relic art industry application type with creative art design, production and operation and management capabilities Talent.
    The main -oriented positions in this major are art derivatives design and creation, art derivatives management and management personnel, museum collection and storage, cultural relic display design and other work, artistic evaluation and appraisal personnel, art manager, gallery management management personnel. The secondary -oriented occupation is the management personnel of cultural art companies, the independent operator of cultural relics and art, and the staff of the relevant departments of large and medium -sized companies (group) corporate culture publicity departments, staff of cultural media training institutions, various advertising design companies, home furnishing design companies, home furnishing design companies, home furnishing design companies, home furnishings /Furniture design company, etc.
    ◇ Professional courses and main practical links are: design sketch/sketching, decorative color, three major compositions, arts and crafts history, traditional Chinese characteristic culture, traditional craft pattern decoration and design, traditional craft packaging design foundation, CorelDRAW ,,,,, 3DMAX, art curation, marketing, management foundation, traditional Chinese clay sculpture production training, jade appreciation training, ceramic production training, graduation internship, etc. (Skill examination: Tourism craft designer, product modeling designer, artsis arts and crafts designer, ceramic product designer, art appraiser and other qualification certificates)
    ● Jewelry jewelry craftsmanship and identification
    ◇ training goals and targets and targets and targets and targets and targets and targets Employment direction: Cultivate good quality, can use modern scientific knowledge, jewelry identification process skills and advanced scientific and technological methods to engage in jewelry design, gem style design and identification, jewelry window design, jewelry enterprise and business image design, etc. , Jewelry marketing and jewelry production capabilities skills and applied special talents.
    This students are mainly engaged in jewelry designers, jewelry marketers, inspectors, jewelry appraisers, regional sales managers, trainers, jewelry designers, jewelry craftsmen, etc., and can also start their own businesses.
    ◇ Professional courses and main practical links include: plane composition, three -dimensional composition, color composition, crystal optics and rock science, crystalline and mineral, diamond grading, gem appraisal instrument, gem identification, jewelry design foundation, jewelry design design Performance techniques, jewelry CAD, jewelry marketing, jewelry production process, precious metal processing training, precious metal testing. (Skills research: GIC qualification certificate of precious metal jewelry diamond treasure jade inspection officer).

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