Want to open a home jewelry shop in county -level cities, can you make money? I hope to drive and the predecessor who are being opened to guide

Analysis of the wholesale and retail industry of home accessories

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In indoor furnishings are an important part of home improvement. It should exceed 1/3 of the entire design content. Many people are going to save the decoration fee to buy home accessories to make their homes full of personality and interest. Therefore, the proportion of investment in the "decorative" of modern people will gradually increase, and the proportion of investment in home hardware decoration will gradually decrease. These trends can be observed from the wholesale markets of each city.
The consumption concept of home jewelry has been formed. Personalized consumption and supporting purchases are a typical model for residential home accessories consumption. Personalized consumption is product or service more reflects the personal value and personal preferences of consumers. It is a manifestation of the improvement of consumption level. Home accessories wholesale is derived from the traditional furniture industry. It is not only a functional product, but also an ornamental product. The survey shows that the consumption of home accessories reflects the basic driving cause of consumption, and supporting purchase is the main purchase model.
● According to authoritative institutions: 33 provincial capital cities, 393 prefecture -level cities, nearly 3,000 county -level cities, home
's annual consumption capacity of residential accessories is as high as 2000 to 300 billion yuan, one 100,000 In the small county of the population, the annual consumption power of the home accessories wholesale industry is not less than 10 million yuan.
● According to the prediction of the Pop Color Association: In the future, the development direction of the development of home accessories will strive for wonders, show the personality of the owner of the room, emphasize the simplicity, fashion, and modern sense. The decorative paintings of the occupation, the finishing touch of the small jewelry display, etc.) to perfectly reflect the master's character, occupation, status, etc.
● At a seminar on future home supplies and gift trends, experts propose a new trend of future home life: looking for a sense of life and creating a simple beauty. The feeling of life needs to be reflected with home accessories. For example, people who advocate stability will choose photo paintings, and those who advocate modern sense will choose some modern factions, especially abstract decorative paintings to embellish the living room; n ● Special questionnaire survey for home decoration and decoration of the China Social Survey Office (SSIC) shows that in the middle of 2005, new trends will emerge in Chinese public home home decoration and decoration, and it will no longer be used for hard decoration. Mainly, the dominant direction of the consumption of mass consumption will turn to soft decoration. For example, hanging decorative paintings at home reflects the taste and personality of the owner, and can also cultivate sentiment. Delicate et al.:
1. "Decorative" investment will gradually increase. With the spacious and income of housing, more than 70 % of the investigators said they would increase their investment in their room decoration. Experts believe that the furnishings of the living room will become an important part of the home improvement, which must exceed 1/3 of the entire design content; the survey shows that more people are going to save the decoration fee to buy decorations that can make their homes full of personalities and interests Essence This gives the home accessories wholesale and retail industry a broad prospect, and it is also the industry prospect that has not been fully developed in China.
2. In the survey of home decoration views:
● The continuous improvement of mass consumption levels directly induced people's pursuit of higher levels of life;
● Fashion, quality, personality, personality, personality , Increasingly becoming an indispensable important theme in personal home life;
● The highlight of the importance of home decoration has made gifts for home ornaments and crystal jewelry.

The demand space in the domestic home ornament market becomes unprecedentedly broad under the strong consumption pull. The current status of the home accessories wholesale market compared to the strong demand space is: the vast majority of medium and small cities home accessories specialty stores are almost completely blank. It is a very few shopping mall counters. Disadvantages. The Chinese home jewelry market is also in the primary development stage of "small variety, poor quality, slow circulation, high price, no brand, and market chaos".

▲ Marketing status
Although there is huge market potential, the development path of the home accessories market is not smooth, mainly in the following aspects:
modern jewelry applauded Home accessories are relatively special products. Because they are not daily necessities, the concepts of many consumers inherently "buying and eating, not worth buying" have made great resistance to the sales of these accessories.
The cognitive channels are not smooth. Because the home accessories industry is small and the profit is thin, the methods are relatively single in terms of publicity. Often, it is only the channel of "word of mouth". In addition, the development time is short, and there is no brand concept at all, making it difficult for consumers to find suitable stores and products in the market.
▲ market prospects
in recent years, the total output value of my country's home accessories wholesale industry has increased at a rate of about 20%. Drive the consumption of home accessories. Among the total decoration costs, furniture expenditure accounts for 26%(an average absolute number of absolute number of 13,500 yuan), of which high -quality expenditure accounts for about 20%of furniture expenditure. From the perspective of consumer structure: housing -related products are consumer structures. The direction of upgrade.
If in the market space: The demand for housing in my country is in a period of rapid growth.
It's perspective of industrial correlation: The demand for home decorations will grow rapidly.
Market survey and analysis: Different income families with the proportion of incremental decorations
less than 10.8%
600-1000 yuan 16.8%
1000-1500 yuan 19.4%
1500-2000 yuan 14.0%
2000 yuan above 41.2%

The family ratio of expected expected expenses can be seen from the table. High-income families have a positive consumption tendency due to stable income and consumption tendency, but this Some consumers are also more rational consumer groups. They need higher tastes, fashionable and personalized products to provide their homes with decorations that allow visiting friends to show their personality, status, taste and personality charm.

Although the purpose is to make money, it depends on how you open it and whether the customer base is formed locally.
If fund permits can join a family to mature and increase the chance of success.
The county -level city markets are available, but to prepare for psychological preparations, do not make money for a year, but we must make popularity.
This can be successful.

Make money on the same family as a home 嘚