5 thoughts on “What are the eight principles of product display?”

  1. The principles of product display are as follows:
    . The safety of display
    The queuing non -safety commodity (exceeding the shelf life, inferior, scarred, worsening) to ensure the stability of the display, To ensure that the goods are not easy to drop, we should use the container and spare supplies appropriately. Perform thorough sanitary management to give customers a sense of cleanliness.
    . The easy -to -view and selectivity of the display
    In general, the people's eyes are the easiest to watch down at 20 degrees. The average human vision is from 110 degrees to 120 degrees, the width range is 1.5m to 2 m, the perspective when walking in the store is 60 degrees, and the range of vision is 1m.
    . The easy -to -find, easy to play back
    Customers when purchasing goods, generally get the product to confirm from all angles, and then decide whether to buy. Of course, sometimes customers also put the goods in their hands back. If the products displayed are not easy to take or return, it may lose the opportunity to sell the goods because of this.
    . The good display
    Mo do not display the product directly on the floor. No matter what the situation is, the goods cannot be placed directly on the floor, pay attention to remove the rust and stains on the shelves. Clean a planned manner. Cleansing channels and flooring should also be cleaned regularly. Ensure that the quality of the goods is good, the date of exceeding the fresh -keeping period is longer, and the production date is closer. Ensure that the goods do not have dust, scars, and rust.
    5. Provide information and persuasive stores
    The visual information provided by vision to customers is very needed. Customers obtain information from the displayed products; Essence
    6. Display cost problems
    In order to improve the benefits, consider: matching high -quality, high -priced returns with high -selling products with best -selling products. Display of affiliated products: timely, reduced container, reserve costs. At the same time, efficiency should be improved to prevent the loss of goods.
    Seven, the main points of the set display display upward
    The "front" of the product should be all on the side of the channel, avoiding customers from seeing the shelf partition and behind the shelves. The displayed goods and the previous shelf partition can keep the distance from a finger, and the distance between the displayed products is generally 2 ~ 3mm.
    Eight. The full and neat display principles of the shelf

    This on the shelf are full of goods, which can give customers a rich impression of rich products, and can also improve the logistics benefits of commodity turnover.
    Pucting information:
    The product display refers to the product as the main body, using certain art methods and techniques, and using certain props to use the seller's operating ideas and requirements, it can be manifested, displayed, and displayed, in order to display, in order It is an important way to facilitate customers to buy and improve sales efficiency. It is the main form of sales industry advertising.
    The display products can play various important role in displaying goods, stimulating sales, convenient purchase, saving space, and beautifying the shopping environment. According to statistics, if the store can correctly use the configuration and display technology of the product, sales can be increased by 10%on the original basis.
    This Skill:
    The combination of around and right, attracting customers is a technique for the placement of goods. Generally speaking, after the customer enters the mall, his eyes will first shot to the left and then turn to the right. This is because people look at things from the left to the right, that is, looking at the things on the left impressively, and staging the right things stably. Many shopping malls have noticed the characteristics of human engineering.
    In this shopping habits to place eye -catching items on the left side of the mall, forcing customers to stay, in order to attract customers' attention, give full play to the role of the left side of the mall Product sales successfully. This method is more common in foreign countries. However, in some domestic shopping malls, most of the goods are unconscious. Lack of scientific basis, less considering customer shopping characteristics.
    In fact, the characteristics of the Chinese are also outstanding in other aspects, such as walking on the right side of the right, there is a sense of stability; the right hand is used to form a fixed posture ... In people's minds, the right is safe. ,stable. Therefore, the operator of the mall can make full use of this feature to give customers different effects to attract customers' attention to different effects with different positions.
    Reference materials: Baidu Encyclopedia Product Display

  2. The principles of product display are as follows:
    . The safety of display
    The queuing non -safety commodity (exceeding the shelf life, inferior, scarred, worsening) to ensure the stability of the display, To ensure that the goods are not easy to drop, we should use the container and spare supplies appropriately. Perform thorough sanitary management to give customers a sense of cleanliness.
    . The easy -to -view and selectivity of the display
    In general, the people's eyes are the easiest to watch down at 20 degrees. The average human vision is from 110 degrees to 120 degrees, the width range is 1.5m to 2 m, the perspective when walking in the store is 60 degrees, and the range of vision is 1m.
    . The easy -to -find, easy to play back
    Customers when purchasing goods, generally get the product to confirm from all angles, and then decide whether to buy. Of course, sometimes customers also put the goods in their hands back. If the products displayed are not easy to take or return, it may lose the opportunity to sell the goods because of this.
    . The good display
    Mo do not display the product directly on the floor. No matter what the situation is, the goods cannot be placed directly on the floor, pay attention to remove the rust and stains on the shelves. Clean a planned manner. Cleansing channels and flooring should also be cleaned regularly. Ensure that the quality of the goods is good, the date of exceeding the fresh -keeping period is longer, and the production date is closer. Ensure that the goods do not have dust, scars, and rust. Make the goods facing the customer. POP, which improves the charm of goods, is also an important factor.
    5. Provide information and persuasive stores
    The visual information provided by vision to customers is very needed. Customers obtain information from the displayed products; , POP ...
    6. Display cost problems
    In order to improve the income, consider: matching high -quality, high -priced goods with high -priced goods with best -selling products. Display of affiliated products: timely, reduced container, reserve costs. At the same time, efficiency should be improved to prevent the loss of goods.
    Seven. The main points of the set display display upward
    1. The products displayed should be consistent with the "surface" in front of the shelf.
    2, the "front" of the product should be all on the side of the channel.
    3. Avoid customers from seeing the shelf partition and the baffle behind the shelves.
    4, the height of the display usually keeps the distance between the products displayed from the previous section of the shelf partition.
    5, the distance between displayed products is generally 2 ~ 3mm.
    6. When displaying, check whether the goods displayed are correct, and place publicity boards and POP.
    Eight. The full and neat display principles of the shelves
    This on the shelf are full of goods, which can give customers a rich impression of rich products, and can also improve the logistics benefits of product turnover.
    Pucting data
    C product display refers to the product as the main body, using certain artistic methods and skills, and using certain props to use the seller's operating ideas and requirements, it can be manifested, displayed, and facilitated to facilitate the convenience of the seller. The important propaganda means of improving sales efficiency to buy customers are the main form of sales industry advertising.
    The display products can play various important role in displaying goods, stimulating sales, convenient purchase, saving space, and beautifying the shopping environment. According to statistics, if the store can correctly use the configuration and display technology of the product, sales can be increased by 10%on the original basis.
    This skills:
    1, combining left and right, attracting customers, is a technique of product placement.
    Generally speaking, after the customer enters the mall, the eyes will be involuntarily shot to the left and then turn to the right. This is because people look at things from the left to the right, that is, looking at the things on the left impressively, and staging the right things stably. Many shopping malls have noticed the characteristics of human engineering.
    2, relatively fixed and regular changes, is also the trick of the placement of the product.
    From the perspective of customers, most of them like to place products relatively fixed. In this way, when it patronizes the mall again, it can reduce the time to find goods and improve customer shopping efficiency. For this psychological characteristics, the mall may wish to put items in a fixed place for customers to buy. After a period of time, you can adjust the goods on the shelves so that customers are attracted by other items when they are looking for the required items, and at the same time, it feels refreshing for changes in the mall.
    3, the distance between the sale and payment is opened, for the operator of the mall, it is also the art of the placement of the product.
    At present, many shopping mall counter selling the method of paying the payment uniformly at the receipt platform. This is a measure that facilitates financial management, and it also contains more important significance. Sometimes people enter the mall more than the original items that are expected to buy, which is because the goods deliberately placed on the psychological impact of customers. Malls can be designed with a variety of long shopping channels to avoid the shortcuts to the receiving office and export.
    Reference materials: Baidu Encyclopedia-Commodity Display

  3. The eight principles of the product display are:
    1. The principle of advanced first -mounted: The product of the production date is placed at the forefront of sales to prevent the loss of the product.
    2, the principle of the counterpart signing of the goods: The product and the price sign are one -to -one, and the price sign includes the identification of the price or performance of the product price or performance of the price or performance of the price of the POP, the price of the price, and the visa.
    3, the principle of classification display: Generally, the product, performance, color, brand, and size are classified and combined.
    4, the principle of vertical display: When the number of products of such commodities exceeds 4, the product display should be placed from top to bottom.
    5, the principle of association display: According to the relationship between the purpose, use, and to whom, etc., the combination of the product will complement and extend.
    6. The principle of coordination of color matching: The color, shape, and size contrast between the commodities should not be too large, and the color contrast between the upper and lower display of the vertical display should be too large from warm to cold tone (cold and warm alternation alternate alternation alternation Showing should pay attention to the harmony of color schemes).
    7, the principle of gold display: the area, pile head, end frame, and passing channel area of ​​about 120-160cm from the shelves shall display high-profit goods, seasonal products or special offers that need to highlight the display.
    8, the principle of coordination of display volume and sales volume and procurement volume: Guide display display, adjust the product structure and procurement according to the principle of the price center line; ensure the frame space and scale advantage of the main products, reduce the substitutes Impact.
    Extension information:
    The types of product display

    1, vertical display and horizontal display
    vertical display refers to Customers can easily see all the products at one time. The horizontal display is to display similar products in horizontal directions. Customers need to see all the products, and they need to return to and from several times. Therefore, vertical display.
    2, cheap display and high -end display
    File display is a cheap display. It gives customers a feeling of the whole family, which can stimulate customers' desire to buy. The counter needs to give customers a high -end feeling. You can use luxurious shelves and lighting methods to create a high -end feeling.
    3, sample display
    The representative products in the shopping mall counter separate display, such as clothing, the new styles of model hams to be displayed to customers, displayed in a three -dimensional manner.
    4, activity display
    For some products, it can use active display, such as clothing. The salesperson selects one of them as a uniform. This is also a sales technique. Directly give the product a striking best effect, but this is limited to casual clothing.
    Reference materials: Commodity display -Baidu Encyclopedia

  4. Pay content for time limit to check for freenAnswer 1. The classification is clear, and the same type of products are displayed together to facilitate the one -time purchase of customers. 2. The product is obvious, and there should be no customers who cannot see it or are blocked by large commodities. 3. Customers are advanable to reach out. The box with a lid cannot be displayed on the shelf. It is also necessary to consider the height of the display to facilitate the customer's arbitrary. 4. The shelves should be full, and the shelves are full of goods, which can give customers a rich impression of rich products, and can also improve the logistics benefits of commodity turnover. 5. Related products are displayed in one place, and related products are displayed together, which can facilitate customers to buy, but also stimulate customers' desire to buy. It should be noted that the correlation products should be displayed on different shelves on the same channel, the same direction, and the same side, and should not be displayed on both sides of the same group of double -sided shelves. 6. Separate the affected products to separate the product, food, food, audition or testing products separately into relatively closed sales units. 7. Place the impulsive purchases on an obvious part to attract customers. 8. The commodity department with large passenger flows, the commodity department with a small passenger flow, and the adjacent setting of the group.

  5. Eight principles of product display
    1, obvious principles
    make to let customers see clearly, but also allow customers to make a clear judgment of the purchases they can see clearly. To make customers feel that it is necessary to buy goods other than a scheduled purchase plan, which stimulates its impulsive purchase psychology.
    2. Let customers reach out the principle
    News pay attention to the height of the product display. It is also convenient to put the goods back to the original place.
    3, the principle of the shelves full display
    This full display can give customers a rich impression of rich products, attract customers' attention, and reduce internal warehouse deposits and accelerate product turnover. If the shelves are dissatisfied, it is reduced to customers' own expressive power.
    4, the principle of easy judgment in the location of the product
    Set the identification sign, the classification is reasonable. Set the distribution map of the product configuration and modify it in time according to the changes in the product.
    5, the principle of advanced first -out in product display (principle of advanced ladder)
    The front layer of goods displayed by the shelves will be bought to the inner layer of the shelf. At this time The recessed products must be moved outward, and the display products are supplemented from behind. This is advanced first.
    6. The correlation principle of product display
    The connected goods should be displayed on both sides of the channel, or different groups on the same channel, the same direction, and the same side, and should not be displayed in the same group Both sides of the double -sided shelves.
    7, the principle of vertical (vertical) display of similar products
    The vertical display of similar products will enable similar products to the sales of various segments on the shelves. Similar products are displayed horizontally, and they feel inconvenient when choosing customers. The horizontal display is used to display changes.

    8, the display of goods should have a gap between 3-5 cm between the upper parts, making it easy for customers to reach in.
    Extension information:
    The types of product display
    1, vertical display and horizontal display
    vertical display refers Can easily see all the products. The horizontal display is to display similar products in horizontal directions. Customers need to see all the products, and they need to return to and from several times. Therefore, vertical display.
    2, cheap display and high -end display
    File display is a cheap display. It gives customers a feeling of the whole family, which can stimulate customers' desire to buy. The counter needs to give customers a high -end feeling. You can use luxurious shelves and lighting methods to create a high -end feeling.
    3, sample display
    The representative products in the shopping mall counter separate display, such as clothing, the new styles of model hams to be displayed to customers, displayed in a three -dimensional manner.
    4, activity display
    For some products, it can use active display, such as clothing, and the salesperson selects one of them as a uniform. This is also a sales technique. Directly show the best effect on the product. (But this is limited to leisure clothing)
    Reference materials: product display Baidu Encyclopedia

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