wholesale silk jewelry cord How to create Amazon explosion models

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The year of the big seller's
11 years, and the selling with the selling. A seller, Ye Zhilong said.
From the beginning, I did n’t know anything about Xiaobai sellers to an Amazon “old driver” with a sales of 50 people with a sales of 50 people. The organizations of the organizations of the organization will share their personal experiences for 7 years, and give some inspiration to customers and friends present to make unnecessary detours less.
For sales, it is often encountered in bottlenecks. In Ye Zhilong's view, the biggest bottleneck is not sales but scale. How to make existing products bigger and stand out in a fierce competitive market is the key:
"FBA is very helpful for everyone's sales, because FBA is Amazon handling orders, and other others After -sales service, for sellers, can save effort and effort, and improve product sales and rankings. "
" "Advertising to increase the explosive amount of explosion, and use the Headline advertisement above VE. Headline ads will be displayed under the title search column under the title search bar , The exposure is very large, the seller can make good use of this advertisement to increase the exposure of the product. "
" Amazon will become stricter and stricter, and it is not cost -effective to pick up sesame. "
Ye Zhilong In November last year, an account was reviewed by Amazon because of the brand's problems and suspended sales rights. When the appeal returned in December, he missed the Black Five, on the Internet Monday, and was caused by the review account during the sales season of sales. Everyone can imagine the loss of losses. The big seller specifically reminds the seller to pay attention:
1. Because Amazon's requirements are getting stricter and stricter, it must be done according to Amazon's request. There must be a brand, with the brand and also to do brand filing;
2. It is necessary to prepare a few more accounts. It is necessary to distribute the product on different accounts, so as to avoid the account being locked up and the account is closed. Losses caused, especially in a account, need a lot of accounts to avoid such risks when FBA prepared a lot of goods. Do not be closed or reviewed in the peak season, it will lose a lot.
Therefore, Amazon sellers should develop such business thinking:
The e -commerce = selection conversion traffic, the previous item is the foundation of the latter item.

The universal formula for explosive promotion
Hir efficient marketing methods = product marketing branding
Ye Zhilong shared it in the explosive promotion universal formula, one The process of creating explosive products is nothing more than these aspects: Listing optimization, product exposure traffic, high -quality and high -quality price, FBA shipments, continuous stock control, high praise shop feedback and product Review, station activities, on -site activities, on -site activities, on -site activities, on -site activities, on -site activities, on -site activities, activities, activities on the site, on -site activities, DEAL outside the station, drainage outside the station, branding, etc.
He said that it was familiar to everyone. Many sellers touched a little trick to make the wind and water, but some were still in place. He said that everyone could use the explosive formula formula Create your own products, but there are many details to pay attention to:
1. Product description requires the next time
. This is like finding a Chinese -level people in the United States to write Chinese descriptions. Because it is not really familiar with local culture, it is best to find someone with experience in the local area to write it for you. After all, a native Americans speak English for eight years than you have learned English eight years?
2. The picture must be attractive
In this visual era, people are relatively superficial visual animals. This is the same as everyone likes beautiful women. Do n’t think you think it ’s done if you do n’t think it’ s good. You must give it to others. If you ca n’t even move, how can you let customers “fall in love at first sight” of your products?
3. The core of the explosive model is the conversion rate of the order
This requires a lot of Review to support it, that is, Review must do it slowly by itself. Intersection For products, maintaining a high praise rate requires both product quality and good customer service attitude.
4. Improve the user experience
When you do n’t know how to do it, list all the contact points of the customer, some information that can directly touch the customer can play a good role in sales, such as such as the sales, such as : Whether you want to send some small gifts to the customer, have you placed a warranty card in the order, and whether the packaging fits user preferences ... As long as you are willing, you can improve the user experience from many details.
5. We must be willing to make advertisements
For products that want to create explosive models, you must find a way to expose your product. You can try any channels that can be put in. What about the big fish? In order to find a way to get a few valid Proct Review, this has a significant effect on product exposure and customer purchase intention guidance.
In its own brand is a necessary condition for creating explosive models. As long as it is sold on Amazon, no one should not want to make their career bigger and stronger. The existence and sales of a product are short, but the reputation and reputation of a brand can continue. Therefore, Ye Zhilong suggested that Amazon sellers, if they want to stand in Amazon, can register the brand and make brand filing to create their own brand and make the brand's reputation deeply popular.
C product competitive model
Ye Zhilong said when sharing, why do we do competing analysis? One is to compare learning, and the other is verification. Take advantage of the comparison and make up the market in the verification. Starting from the competition point, regardless of the industry direction, retaining users' products can become a competing product for learning. Competitive products are roughly divided into three types: solve the same products that have the same needs, solve different products that have the same needs, and solve similar products with different needs.
In these five points, Ye Zhilong said that you must refine your core selling point, otherwise how do you sell your products? The quality of the product is also the key. He believes that if the quality of the product is not controlled at the beginning, this will inevitably become a big problem that affects sales in the future. Therefore, we must go deep into the product and carefully understand each link so that each process is quantified, so as to achieve the growth of sales for a long time.
Therefore, these five dimensions cannot be split, which is what we often call the "wood barrel theory" -the short board will restrict our development. On Amazon, there are tens of thousands of similar products. How can buyers choose you at first glance? Drop the price, the quality of your product, does the product selling point attract customers? May wish to stand in these five dimensions to think about whether your products have reached the standard?
The future development direction of seller
The end of the end, Ye Zhilong expressed his opinions on future seller development:
1. Customer service localization
At all costs, provide customers with 100%satisfaction. Therefore, it is necessary to establish a customer service team in the local area. It is also a weapon for expanding local sales channels. If someone calls to ask how to solve the problem, will you solve it thousands of miles? The best way is to have a customer service team in the local area, so that the trouble of trouble is no longer troublesome.
2. Marketing localization
The local people will know their culture more. This is not a foreigner who can understand the news for a few days. Finding a local professional team will not spend much money. They can help you make the advertisement more accurately and spend money on the blade.
3. Localization of warehousing
In Amazon operation, a hot selling listing is often banned by Amazon because of a seller's complaint on quality. How to solve the backlog of goods? This should be that most sellers are afraid of what happened, so there is a own overseas warehouse to save a lot of freight costs, because if the cost of a low cost requires savings or transfer, it takes a high price.
4. Specialization of categories
I is well known that if you see a variety of products closer to a shop, I believe many people will feel unable to start. Purchasing time is of great benefit to marketing and can better play the benefits of the brand.
The above four points, Ye Zhilong believes that no matter how fierce the third party competition in Amazon in the future, he can win a place!

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